Waterwise welcomes new water efficiency labelling scheme
Waterwise welcomes the new water efficiency labelling scheme launched today by the Bathroom Manufacturers Association (BMA). The voluntary scheme is available to all manufacturers and importers selling water efficient WCs, flushing cisterns, taps and combination tap assemblies, shower controls and baths in the UK.
The scheme will achieve several aims including helping Government meet its water consumption reduction targets, raising awareness of water efficient bathroom products and promoting the importance of water efficiency.
“It is exciting to finally see a water efficiency labelling scheme in the UK,” says Jacob Tompkins, Director of Waterwise. “Many other countries throughout the world, including Australia, America and other European countries already provide consumers with water saving information. The BMA Labelling Scheme will enable consumers to make better, more informed choices on which products to buy.”
“The drought last summer in SE England highlighted the need to save water and despite the recent rain it is still imperative that we continue to use water wisely. The UK’s fresh water supplies are not limitless. Climate change, along with population growth and shift mean that we can’t simply continue to use a third more than many of our European neighbours. The most effective, long term way to stop future water shortages is for all of us to make small behavioural changes and to choose water efficient products.”
The scheme supports the Waterwise Marque, launched late last year by Waterwise, which highlights and endorses a broader spectrum of water efficient products available on the market.
