Sink appliance specialist steams ahead with new website
Sink appliance specialist steams ahead with new website
InSinkErator® offers new information resource to consumers and trade specialists
Kitchen retailers now have access to a brand new online resource that will help them convince consumers about the benefits of food waste disposers and steaming hot water taps – two innovative sink appliances that are starting to have a massive impact on the UK market.
InSinkErator®, the world’s leading sink appliance specialists and the inventor of food waste disposers, has launched a stylish new website that contains a wealth of information about these key kitchen appliances. Designed to be as informative as possible, the InSinkErator website will make it easier for kitchen retailers to sell the benefits of these appliances to environmentally conscious consumers looking to upgrade the look and functionality of their kitchens. The website will also feature a number of independent studies into the positive impact food waste disposers can have on the environment by diverting household waste away from landfill.
Previously, and with little information to hand, kitchen retailers may have found it difficult to convert UK sales for food waste disposers and steaming hot water taps – products that are more widely recognised in America.
Explaining more, Ashley Munden, sales and marketing director for InSinkErator UK, said:
“Launching a brand new website, dedicated to the UK domestic appliance market is a really exciting step for InSinkErator. When we first started the project, we were adamant that our site should be about much more than just the products we sell. There is a much wider story to tell in the UK and consumers need educating about the benefits of these products which are a part of everyday home life in the States.”
Continuing he said, “With waste management issues – like controversial fortnightly bin collections – topping the national news agenda, InSinkErator has taken a look at topical issues and highlighted how our products can add value for consumers. We are convinced our new website will make the benefits of these kitchen products much clearer and help kitchen retailers tap into these lucrative and relatively new UK revenue streams.”
The InSinkErator website also includes a store locator facility that consumers can use to find out details of their nearest InSinkErator stockist.
