InSinkErator® achieves record first quarter sales in 2007
InSinkErator®, the UK and world’s leading manufacturer of food waste disposers, has achieved record sales of food waste disposers in its first quarter results for the 2007 fiscal year, showing a 25 per cent increase on last year.
Ashley Munden, Sales & Marketing Director for InSinkErator UK commented; “Until recently food waste disposers were a relatively unknown product in the UK. However recent concerns over waste management have highlighted it as one key solution available to consumers wanting to reduce the volume of food waste they put out for kerbside collection. In addition, house builders are increasingly viewing the food waste disposer as a key appliance for installation in new builds.”
The issue has been brought to the fore by recent media controversy over the introduction of alternate weekly collections and potential fines for households that fail to sort waste correctly. A primary driver behind these initiatives is the need to significantly reduce landfill volumes in the UK. Food waste disposers can divert around 20 per cent of household waste away from landfill.
Joe Ferrara, Managing Director for InSinkErator Europe, commented; “The way in which the UK deals with household waste must change. A recent Local Government Association report branded the UK as the ‘dustbin of Europe’ because of the large volume of waste we send to landfill. The food waste disposer is a simple and cost effective in-home solution that doesn’t require a significant change in habit for the consumer, making it a highly viable solution.”
Herefordshire Council & Worcestershire County Council are leading models for other local authorities to look at when assessing waste management policy. Following an independent study into food waste disposers, these authorities now offer residents cash-back of up to £80 for installing a food waste disposer.
Jeremy Howell-Thomas, waste management project development officer at Worcestershire County Council, commented; “Having examined worldwide research into their use, the Council concluded that food waste disposers had largely untapped potential for diversion of biodegradable kitchen waste from landfill. So far we have paid out almost 600 rebates and are currently running a large advertising campaign to encourage more residents to take advantage of the scheme. We are delighted to see the adoption of food waste disposers increasing nationally and hope other local authorities recognise the value of this simple kitchen appliance.”
About InSinkErator:
InSinkErator UK, a division of Emerson Electric Co., is the UK and world’s largest manufacturer of food waste disposers. For more information about InSinkErator products, call 01923 297 880 or visit the company’s web site at www.insinkerator.co.uk.
